In Real Life
Lately I’ve been getting really bogged down in the decrease in engagement with the Lotus social media accounts...and before you judge me understand that as an online business I rely HEAVILY on social media to not only reach new customers....but to communicate with my existing customers who mean so much to me.
Monday morning I was so frustrated with Instagram I was ready to cancel the Lotus account but instead of being rash I went for my morning walk on the Beaufort Waterfront. As I was walking I noticed how beautiful the sun was hitting on everything from the ivy growing on all the historic houses all the way down to leaves rustling in the street and a thought popped into my head... everything I was viewing (in all its magical splendor) was my REALITY...In fact, people pay boat loads of money to vacation where I was born and raised and that my reality is something so incredible to be grateful for.
I was inspired by that thought and started calling to put together an “In Real Life” photo shoot at a friends house that afternoon...the photo shoot actually ended up being a full fledged house party complete with pizza and beer and friendship and dogs and babies and everything my soul had been craving....which again, was my REALITY.
I may not be able to change an algorithm or reach people who refuse to even acknowledge that they see the Lotus posts but still follow the store and all it’s stories....but my connection IN REAL LIFE to the Lotus tribe whether it be models, customers, supporters....is something I cherish and will continue to push forward with growing this brand 🖤